But now, you’ve saved some money and are able to purchase the domain name you always wanted. com domain name you originally desired wasn’t in your budget, so you chose a different TLD. You want to change your domain extension.For the sake of uniformity and branding, try to change your domain name to match your business name.Pro tip : Make sure the domain name you decide to use passes the “Radio Test.” If someone were to hear your domain name spoken aloud on the radio and never see it in print, could they be reasonably expected to understand the spelling and make it to your site?.Too many hyphens and numbers in your domain name? Or is it super long? All of these decrease your domain name’s memorability, and if people can’t remember your domain name they can’t make it to your site.Your domain name isn’t getting traction.Maybe your original domain name is just a bit too clever and the attempt at humor isn’t the tone you want for your site.Your domain name doesn’t set the right tone for your website.Perhaps your domain name is no longer relevant or helpful in distinguishing your product and business in the marketplace. Your current domain name doesn’t reflect your brand and business.Reasons Why You Should Change Your Domain Name Why might you want to use a different domain name for your website? “I just don’t like it,” isn’t a good enough reason, but the motivations below are. Changing your domain name isn’t something to be done on a whim.ĭomain names are oftentimes the first impression someone will have of your business and website so it’s important to take them seriously. What’s the value in changing your domain name? Without a good reason, it’s best to leave it alone, but that’s not why you’re here.īefore we discuss how to change your website domain name, it’s wise to take a minute and consider the motivations behind that decision.

Additionally, we’re going to explore reasons why you should consider changing your domain name, how to mitigate any risks that changing your domain name might incur, and touch on how a domain name supports your business and brand. We’re addressing how to change a domain name in this post. If you’ve ever wondered, “Can I change my domain name?,” we’re happy to answer with a resounding “YES!”

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